Healthline Media owns some of the most visited health and wellness properties on the web, but their corporate site wasn’t telling that story effectively. The previous site blurred the line between editorial and B2B messaging, underutilized their refreshed brand, and didn’t clearly communicate their value to marketers, media buyers, or press.
We began with a full content and competitive audit, paired with in-depth stakeholder interviews, to understand the needs of each audience. From there, we developed a clear information architecture and content strategy to guide users through the site with intention—whether they were looking to learn about Healthline’s audience, explore partnership opportunities, or cover the brand in the press.
Our design applied and extended Healthline’s updated brand system, introducing motion, vibrant color, and flexible content modules that help spotlight audience insights, capabilities, and success stories. The CMS is user-friendly, with customizable lead forms and campaign landing pages, making it easy for internal teams to build UTM-ready forms with Sailthru integration for targeted lead capture. The result is a site that effectively communicates Healthline’s value to potential marketing partners and gives their team the tools to keep growing.