GOOD Magazine launched in 2006, and immediately found a diverse and enthusiastic audience through an editorial voice that spoke to “global citizens” (known fondly as “for people who give a damn”) as a catalyst for creative change and progress. From the beginning, GOOD’s mission was presented through industry leading journalism and editorial design.
Following a two year pivot into a social networking platform, GOOD reached out to Type/Code to have us lead the design and development of a new iteration of their magazine website. The goal was to bring their editorial leadership back to the forefront of their audience experience, and serve as a closely integrated catalyst for their community platform.
With such wonderful content, being supported by an incredibly talented editorial and creative team, Type/Code got to work reimagining what a digital magazine should look and feel like in 2014. The new design needed to successfully elevate GOOD’s archive of several thousand legacy articles, slideshows and infographics, while providing innovative new content management and digital publishing tools, for their editorial and creative teams to uniquely art direct feature stories.
Since the magazine’s digital relaunch in June of 2014, traffic, engagement, and subscriber conversions have been growing steadily. A responsive design and development approach ensured an exceptional experience for GOOD’s growing audience acquisition through social media channels, and cross-device engagement analytics continue to climb with relentless testing and refinements. This success has lead GOOD to officially position the relaunched magazine site as the centerpiece of their audience's digital experience. Type/Code is continuing to iterate with GOOD’s platform, creative, and sales teams, with an exciting product roadmap in the queue.
Backend Development, Frontend Development, User Interface Design, Product Design, User Experience Design, Mobile Development