Ian Lord · January 22nd, 2016 · 2 Comments
2015 was a busy year for Type/Code…
In reviewing our work over the past year, 2015 was dedicated to optimizing existing projects, while initiating several new exciting projects that are still in the works.
We launched the new GOOD Magazine website in 2014, but we spent all of 2015 refining the experience, adding new features, finding creative advertising approaches, and optimizing engagement and traffic growth.
Apart from rapid performance growth, we were honored to get some love from both SiteInspire and The Webbys. We also launched 2 mini sites for GOOD — Earth To Paris for COP21 in partnership with the U.N. (with some love from Pharrell), and a data visualization for PayPal about charitable giving over the holiday season.
We've been working with Google ever since Type/Code was formed in 2010, from the conception of Google Currents, to rethinking Google Books, to the optimization of Google Newsstand. We primarily collaborated on UX refinements, new features, and experimental prototypes throughout 2015 — so we were super psyched to see Newsstand reach over one billion installs this year. We've also got some exciting new projects in the oven with Google, but we can't talk about them quite yet, so stay tuned!
Download the Newsstand app:
Our collaboration started with a portfolio site for Blue Chalk Media, a budding production and media strategy company. As visual storytellers, Blue Chalk had an ambitious idea to launch a separate online journal to cover projects, process, tools, and inspiration for their industry. So, Type/Code helped them develop Ochre.is — a new digital storytelling platform (garnering a few nods from The Webbys as well).
2015 was also a year of refinement for our internal projects. We have a few new products and services in the works, but we can't talk about them quite yet, so we'll give you progress updates on everything we currently have in the wild:
We also launched a spiffy new website for the Hops Chart this past year, and experimented with several different advertising channels.
Our database of device specifications to help inform the responsive design process, has continued to grow…
Our nifty little countdown app accomplished…
We had our first team retreat this year, in the beautiful Shenandoah Valley region of Virginia — and it was a huge success. Three days of good food, good drinks, fireworks, target practice, animal onesies, and epic bonfires.
We were also jazzed to be nominated for the Brooklyn Innovation Awards as Creative Agency of The Year, to be announced later this January!
And we closed out the year with our annual Holiday Party (in collaboration with our friends L+R and House of 207), featuring a custom GIF Photobooth (watch the video recap), and a custom version of Space Invaders. Thanks to all of you who came!